seekingarrangement reviews

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OkCupid brings unique which means to the expression DTF in matchmaking app’s first-ever marketing campaign

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OkCupid brings unique which means to the expression DTF in matchmaking app’s first-ever marketing campaign

OkCupid wishes singles to know that the users are generally DTF, yet not in the way you may think.

The matchmaking software are unveiling its first-ever marketing thrust recently with a variety of out-of-home prints and electronic posts that provides new meaning around the form. In place of “down to bang,” OkCupid was replacing the F with creative – and far more family-friendly – words like “fifty-five-hour binge,” “filter out the considerably correct” and “forget the luggage.”

Propulsion in Portland, ny and Austin, the plan falls under OkCupid’s attempt to place the software jointly that can help you will find a connection, not simply a hookup.

“just what OkCupid has done is actually lean seekingarrangement desktop in to the undeniable fact that you’re more than an image,” stated OkCupid head advertising officer Melissa Hobley. “We’ve devoted a significant amount of time as well as money to help make the items really mirror that.”

In the last spring, OkCupid made various adjustment for the app to aid they greater mirror its “more content than selfie” motto. Read More